Fraud Prevention: Filter Fraud Traffic Effectively

What is Fraud Traffic?

Fraud traffic refers to non-legitimate clicks, impressions, or conversions generated by bots, click farms, or other malicious methods. It can drain budgets and compromise your campaign's success.

Common Types of Fraud Traffic

• Click Fraud: Inflating ad costs through repeated clicks.
• Bot Traffic: Automated programs mimicking human actions.
• Cookie Stuffing: Manipulating cookies to claim unearned credit.

How to Filter Fraud Traffic

Implement advanced tracking tools like Adjust and AppsFlyer to monitor traffic patterns and detect suspicious activity in real-time.

Benefits of Fraud Prevention

By filtering fraud traffic, you can:

• Optimize ad spend.
• Maintain accurate campaign analytics.
• Enhance affiliate trust and program integrity.