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QR Code Types and Attributes Explained

Learn about different types of QR codes and their attributes for SEO and marketing purposes.

URL QR Code

A URL QR code directs users to a specific webpage when scanned. This is useful for driving traffic to your website or landing page.

  • Attribute: url
  • Example: https://www.example.com
  • Benefit: Increases website traffic and improves search engine ranking.

Text QR Code

A Text QR code displays plain text when scanned. This can be used for sharing information like instructions, messages, or notes.

  • Attribute: text
  • Example: Hello, this is a text message!
  • Benefit: Enhances user engagement by providing valuable information directly.

Email QR Code

An Email QR code opens the user's email client with a pre-filled email address, subject, and body. This is useful for contact forms or feedback collection.

  • Attribute: mailto:
  • Example: mailto:[email protected]?subject=Feedback&body=Hello, I have some feedback...
  • Benefit: Encourages user interaction and improves contact rate.

Phone QR Code

A Phone QR code initiates a phone call when scanned. This is useful for businesses that want to make it easy for customers to call them.

  • Attribute: tel:
  • Example: tel:+1234567890
  • Benefit: Improves local SEO by making it easier for customers to contact the business.

SMS QR Code

An SMS QR code opens the user's messaging app with a pre-filled phone number and message. This is useful for quick communication.

  • Attribute: sms:
  • Example: sms:+1234567890?body=Hello, I would like to inquire about...
  • Benefit: Enhances user engagement and improves communication efficiency.

Contact QR Code

A Contact QR code saves contact information directly to the user's phone. This can include name, phone number, email, and more.

  • Attribute: vCard or MeCard
  • Example: BEGIN:VCARD VERSION:3.0 FN:John Doe TEL:+1234567890 EMAIL:[email protected] END:VCARD
  • Benefit: Improves user experience by simplifying contact information sharing.

Multi-URL QR Code

A Multi-URL QR code directs users to different URLs based on conditions like location, time, or device. This is useful for targeted marketing campaigns.

  • Attribute: url with conditional logic
  • Example: https://www.example.com/desktop (for desktop users) and https://www.example.com/mobile (for mobile users)
  • Benefit: Enhances user experience by providing relevant content based on user context.

vCard QR Code

A vCard QR code stores contact information in a standardized format. It can include details like name, address, phone number, and email.

  • Attribute: vCard
  • Example: BEGIN:VCARD VERSION:3.0 FN:John Doe TEL:+1234567890 EMAIL:[email protected] END:VCARD
  • Benefit: Improves contact sharing efficiency and user experience.

MeCard QR Code

A MeCard QR code is a simpler version of vCard, primarily used in Japan. It stores basic contact information.

  • Attribute: MeCard
  • Example: MECARD:N:John Doe;TEL:+1234567890;EMAIL:[email protected];;
  • Benefit: Simplifies contact sharing, especially in regions where MeCard is popular.

Geo QR Code

A Geo QR code opens a map application with a specific location. This is useful for guiding users to a physical location.

  • Attribute: geo:
  • Example: geo:40.712776,-74.005974
  • Benefit: Enhances local SEO by directing users to your business location.

WiFi QR Code

A WiFi QR code allows users to connect to a WiFi network automatically when scanned. This is useful for businesses that want to offer free WiFi to customers.

  • Attribute: WIFI:
  • Example: WIFI:T:WPA;S:MyNetwork;P:MyPassword;;
  • Benefit: Improves user experience and encourages longer visits to your location.